Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Joint Symposium Seeks to create Bridges between Russian and Asian Marketing and Management

Included in the XVI April Overseas Academic Conference, HSE hosted a symposium that is joint of international Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the big event aimed to market cooperation that is academic scholars employed in the areas of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The guts for Sustainable Culture & provider of Yonsei University and Korea Economy & Management developing Institute had been lovers.

Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers for the occasion. Professor Kim explained that the symposium ended up being conceived through the 2014 worldwide Marketing Conference in Singapore. a unique session called Marketing in Russia had been arranged, primarily by teachers from HSE, also it had been thought that it could be an excellent idea to put on a joint symposium at HSE in Moscow.

‘For GAMMA, it will be the first ever attempt to arrange educational tasks in Moscow. The theme of y ukrainian brides our joint symposium is Russian and Asian perspectives in advertising and administration,’ said Professor Kim.

The location of Russian advertising is extremely strong in business-to-business advertising. Korea has plenty of advertising scholars learning not just B2B, but in addition consumer-to-business and particularly business-to-consumer aspects. This means there was huge possible to generate research that is joint and also to cooperate with one another

Professor Ko stressed that the symposium happens to be really effective and an excellent step that is first fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We now have worldwide Marketing in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to engage. You want to own more individuals from Russia. We publish two formal journals with Taylor and Francis situated in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion advertising, therefore we wish to ask more Russian scholars from HSE – there are numerous capable scholars right here – to the editorial review board. We aspire to introduce more Russian marketing research towards the globe. We might be thrilled to have significantly more submissions from HSE and marketing that is also russian in general’.

Professor Ko included that we now have intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that could consist of exchange that is various and perhaps double-degree programmes, especially in the region of fashion and luxury advertising, which can be one of Professor Ko’s aspects of specialization.

Professor Ko views two primary challenges dealing with marketers today. First, you will find technology problems. Social internet marketing and ecommerce affect our lifestyle that is everyday and degree, which inevitably influences business. 2nd, you can find ecological dilemmas plus the issue of sustainability. A few documents on sustainability advertising had been presented during the symposium. Recently in Korea, severe polluting of the environment originated in China because of its increased activity that is industrial. Organizations must be accountable for these problems but during the exact same time, you should consider company sustainability additionally the important thing, he thinks.